Which? is proud to announce the launch of its brand new mobile app available on iOS and Android devices. In this article I write about some of the challenges we faced, some of the trade offs we made, and the exciting future at Which?.
This article was originally published on the Which? product and technology Medium page.
Key Highlights
The new Which? mobile app represents a significant milestone in our digital transformation journey. As the App Product Manager for this project, I led the team through various challenges and strategic decisions to deliver a product that truly serves our users' needs.
Some of the key aspects covered in the full article include:
- The user-centred approach we took to identify and prioritise features
- Technical challenges in developing a cross-platform solution
- How we leveraged AI to enhance certain aspects of the user experience
- The trade-offs we made between feature richness and time-to-market
- Our roadmap for future enhancements and features
This project exemplifies my approach to app product management: balancing user needs, technical constraints, and business objectives to create mobile experiences that truly deliver value.
