During my valuable tenure at Which?, I had the privilege of driving a significant app strategy transition that resulted in the successful launch of the new Which? mobile app. This strategic shift not only involved retiring legacy technology but also led to substantial cost savings. Collectively, we achieved impressive growth, as the app's user base expanded from 40k to an inspiring 100k monthly users. My responsibilities spanned constructing compelling business cases, securing crucial investments, and seamlessly integrating tools and services into our mobile app platform.
- User Base Growth: Scaled the app's user base from 40k to 100k monthly users.
- Cost Savings: Successfully achieved cost savings of over £50k per month by retiring legacy technology.
- Strategic Integration: Seamlessly integrated key mobile app platforms, including Amplitude, Airship, and Appsflyer, for enhanced performance.
- Leadership Impact: Provided guidance as a line manager, mentoring and shaping a team of two product managers.