Product leader, designer and novice AI app maker.

I'm Amrick, a product leader and designer based in London, UK

Building Trust: The Secret Ingredient to Product Management Success

November 2, 2024

Trust is the foundation of effective product management. Learn how building authentic relationships with your team, stakeholders, and the wider business can transform your product outcomes.

How we launched the new Which? App.

November 8, 2021

Which? is proud to announce the launch of its brand new mobile app available on iOS and Android devices. In this article I write about some of the challenges we faced and some of the trade offs we made.

Recent work experience

Berry Bros and RuddProduct
Which?Lead Product Manager
The GuardianSenior Product Manager
KFC, Dennis PublishingSenior Product Manager
KFCSenior Product Manager

Contact me by email